How To
Sell Your Art.
A practical guide to building the business behind your work.
Creating the work is only part of it.
Being an artist means making the work. It also means figuring out how to present it, talk about it, price it, sell it and build a career that can actually support you.
Nobody teaches artists that part. I've worked with a lot of talented people who stall at exactly this point. Not because the work isn't good enough, but because the business side was never explained to them.
That is what this book is for.
[ Art Miami, 2025 ]What the guide helps you do.
This is not a guide to posting on Instagram. It covers the whole business of being an artist. The same system I take clients through, written down so you can work through it yourself.
- Positioning
- Present your work so collectors understand its value before they see a price.
- Pricing
- Price with confidence instead of undercharging out of doubt.
- Audience and collectors
- Work out who actually buys your kind of work, how to reach them, and how to keep them.
- Website and social media
- Build a presence that leads to sales, not just likes.
- Sales
- Have confident conversations and close without feeling pushy.
- Galleries
- Approach galleries properly: what to say, how to follow up, how to get in.
- Income streams
- Build revenue beyond originals: prints, commissions, licensing, teaching.
[ Any medium · Any stage of career ]
Why listen to me and take my advice.
I've spent my career at the intersection of art, business and creativity.
I've worked with artists, collectors, galleries and some of the UK's biggest art retailers, selling art, launching artists, building brands, creating digital platforms and figuring out what makes people stop, look and ultimately buy.
For the last 18 years, I've worked across sales, business and digital. I've spent the last five working inside the art world.
I've sold over £4m of art, helped launch new artists and print programmes for one of the UK's largest art retailers, helped open a gallery in New York, curated at Art Miami and trained more than 150 art consultants.
I've also spent years building websites and creative businesses of my own.
That mix is what I bring.
I understand how the art business works, but I also understand what it's like to be the person making the work and trying to build a life around it.
What artists say.
[ From artists I've worked with ]"I feel like I have a much better handle on where to focus right now and how to price my originals without feeling weird about it. I left the call feeling a lot more confident."Katie Reynolds, artist
"You gave me such clear direction and helped me see things in a new way. I'm already feeling more confident about my next steps."Jessica Miller, artist
"Very honest, warm and made me feel like he was a friend helping me sell my art. He knows what he's talking about."Prscilla, artist
What you'll learn
Twelve chapters. Each one is a practical system built from years inside the art industry.
The Business Mindset for Artists
Branding That Actually Sells
Positioning, Message and Offer
The Art Marketing Engine
Platform Deep Dives: Instagram, TikTok and Email
Website and Conversion
Pricing and Value Perception
Sales, Follow-Ups and Closing
Gallery Outreach
Other Income Streams
Using AI as an Artist
The 90-Day Art Income Plan
[ 121 pages · 12 chapters · Workbook ]
Reading is great. Doing is better.
The workbook takes every chapter and turns it into direct action: exercises applied to your art, your prices, your audience.
The guide gives you the framework. The workbook makes you use it.
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[ From the workbook: 12 days of exercises, one per chapter ]
- Write your one-line brand statement: what you make, who it's for and why they should care.
- Build your pricing structure across entry, mid and premium tiers, and research three artists at your level.
- Write your answer to "how much is this?" and your three-step follow-up sequence.
- Build a target list of 10 to 15 galleries that are a genuine fit, and draft your outreach email.
- Set your single 90-day goal and the first action you'll take today.
[ Art Miami, 2025 ]Get the book.
The complete guide and workbook, yours instantly. Less than the cost of a new canvas, and if it doesn't help, you get your money back.
Questions.
- What format is it in?
- PDF download, guide and workbook delivered instantly. Works on phone, tablet, laptop, or print it out.
- Does it apply to my medium?
- Yes. Painting, sculpture, photography, digital, printmaking, mixed media. The business and sales principles work across all disciplines.
- Beginner or established?
- Both. Beginners get the right foundations from the start. Established artists who aren't selling consistently fill the gaps and get a proper system.
- I've tried courses and books before.
- Most art business content is generic advice rebadged for creatives. This is built entirely from inside the industry, by someone who has sold over £4m of art, run gallery sales teams and curated at Art Miami. It comes from a different place.
- Can I get a refund?
- Yes. Every purchase is backed by a 30-day money-back guarantee. If it doesn't help, email within 30 days for a full refund. See the Refund Policy.