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Guide + Workbook

How
To
Sell
Your
Art.

Most artists don't have a talent problem. They have a business problem. This is the fix.

£24.99 £34.99 Save £10
Instant PDF · Guide + Workbook Included
How To Sell Your Art
121+
Pages
12
Chapters
$4M+
Art Sold
$4M+ in Art Sales· 140+ Professionals Trained· Curated at Art Miami· 121+ Pages· Full Workbook Included· Instant Download· $4M+ in Art Sales· 140+ Professionals Trained· Curated at Art Miami· 121+ Pages· Full Workbook Included· Instant Download·
The Hard Truth

You're talented.
So why aren't
you selling?

You're creating. You're posting. You're showing up. And still — the sales aren't coming. Here's why.

Making great art and selling great art are two completely different skills. One you've spent your whole life developing. The other, nobody ever taught you.

It's not your art. It's the business side you were never taught.

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What's Inside

12 chapters.
One system.

Every chapter is a real, actionable system — built from years inside the art industry.

01
Chapter One
The Artist Business Mindset
Why the artists who sell consistently think differently — and the shift that changes everything.
02
Chapter Two
Branding & Positioning
How to position yourself so collectors understand your value before they've even seen a price.
03
Chapter Three
Pricing With Confidence
The pricing framework that stops you underselling — and why higher prices often sell better.
04
Chapter Four
Social Media That Converts
The difference between content that gets likes and content that gets sales.
05
Chapter Five
Your Website & Online Presence
What collectors are actually looking for when they land on your page — and how to give it to them.
06
Chapter Six
Understanding Your Collector
Who buys art, why they buy it, and how to speak directly to what drives their decisions.
07
Chapter Seven
Sales Psychology & Closing
How to have confident sales conversations without feeling pushy — and how to close without pressure.
08
Chapter Eight
Gallery Outreach & Relationships
The exact approach to reaching out to galleries — what to say, how to follow up, how to get in.
09
Chapter Nine
Multiple Income Streams
How to build revenue beyond originals — prints, commissions, licensing, teaching, and more.
10
Chapter Ten
Long-Term Collector Relationships
How to turn a one-time buyer into a lifelong collector who comes back — and brings others.
11
Chapter Eleven
AI Tools for Artists
The specific tools saving artists hours every week — without losing your creative voice.
12
Chapter Twelve
Your 90-Day Action Plan
A clear, step-by-step plan to implement everything over the next three months.
121+
Pages
12
Chapters
1
Full Workbook
0
Fluff

121 pages. Every chapter a system. One price.

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The Author

Built from real
experience.

Thomas J Theakston
Art Industry Expert & Strategist

Thomas J Theakston has spent his career at the intersection of art and commerce — working with leading galleries, training over 140 art sales professionals, curating and selling at Art Miami, and building blue chip online sales platforms that generated over $4M in sales.

Everything in this book comes from what actually works in the real art market — not recycled business advice, not theory. The frameworks, the language, the strategies, all built from years inside the industry.

$4M+ in art sales
Worked with leading galleries internationally
Trained 140+ art sales professionals
Curated & sold at Art Miami
Built blue chip online sales platforms
What Others Are Saying

Hear it from
the artists.

Messages from artists who've joined consultations and live sessions.

"Thank you so much for all the advice, it's helped loads. I feel so much better about everything now."

Ben Sutherland — Artist

"I just wanted to reach out and say how much I appreciated the live webinar. It was super clear, motivating and filled me with hope. Thanks again for sharing your knowledge."

Amanda Lee — Live Webinar Attendee

"Just wanted to say thank you again for our 1:1 yesterday. It was super helpful and honestly one of the most valuable conversations I've had in a while. You gave me such clear direction and helped me see things in a new way. I'm already feeling more confident about my next steps."

Jessica Miller — 1:1 Consultation

"I feel like I have a much better handle on where to focus right now and how to price my originals without feeling weird about it. The examples you shared were super helpful too. I left the call feeling a lot more confident."

Katie Reynolds — 1:1 Consultation

"Thomas is great and everything he said made sense and clarified my vision and thoughts. Very honest, warm and made me feel like he was a friend helping me sell my art. He knows what he's talking about."

Prscilla — Artist

You might be
thinking...

"I've tried courses and books before. Nothing's worked."
Most art business content is generic advice rebadged for creatives. This is built entirely from inside the industry — from someone who has sold $4M+ of art, run gallery sales teams, and curated at Art Miami. It comes from a different place.
"Is £24.99 really worth it?"
One extra sale of your work will almost certainly cover this many times over. The pricing chapter alone has helped artists significantly raise their rates. If it doesn't help, you've lost £24.99. If it does, you've changed how you run your career.
"I don't have time to read a whole book."
121 pages with a workbook — readable in a weekend. The 90-day action plan tells you exactly what to do first, so you don't need to implement everything at once.
"My medium or situation is different."
The principles apply across painting, sculpture, photography, digital, printmaking, mixed media — any medium, any price point, any stage of career.
Who It's For

Is this
for you?

This is for you if...
You're serious about building a sustainable art career
You create consistently but don't sell consistently
You want a real system, not just inspiration
You're willing to put in the work
Any medium, any stage of career
This isn't for you if...
You want overnight results with no effort
You're not actually making work to sell
You want someone to do it for you
You want social media fame over actual sales
Get the Book

Your art deserves
more than likes.

Get the complete guide and workbook — everything you need to build a proper art business, yours instantly.

Buy the book and get £24.99 off any 1:1 consultation.

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Questions

FAQ

What format is it in?

PDF download — guide and workbook delivered instantly. Works on phone, tablet, laptop, or print it out.

Beginner or established artist?

Both. Beginners get the right foundations from the start. Established artists who aren't selling consistently fill the gaps and get a proper system.

Does it apply to my medium?

Yes. Painting, sculpture, photography, digital, printmaking, mixed media — the business and sales principles work across all disciplines.

Is this just about selling online?

No. It covers online sales, social media, direct collector relationships, gallery outreach, and multiple income streams — a full picture, not just Instagram strategy.

What's the workbook for?

The workbook takes every chapter and turns it into direct action — exercises applied to your art, your prices, your audience. Reading is great. Doing is better.

One Last Thing

Stop waiting
to be discovered.
Start selling.

Guide + workbook · £24.99 · Instant download

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